Google News Website listing is very important for all news bloggers who are working on any regional , district level , state level or country wise news coverage on their websites. Submitting website to Google news enhances the reach and potential of the website to reach to prospective viewers organically without much efforts of promotion or advertisement expenditure. To register on Google news, it is essential to become a Google News Website Publisher and obtain approval for the content .

Targeting on multiple countries or regional locations , the web published has an option to serve content to google news through his website on any language as he like . Like in India , more than 26 languages are used news articles in all different languages or with a crispy twist can be published on websites. While the social traffic raised to Facebook or other social media platforms isn’t provide much reach to the potential of the website , Google news list website content on more than 20 million devices used in and out of country .

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In order to get quick traffic to your blog or website and too without involving any expenditure of advertisement you can list your website on Google News . Here in this article , you will get to know all about how you can do so without help of any digital media expert.

What is Google News Website Listing ?

Listing your website on Google News brings attention and reach of viewers to your website . Google News is a online media platform where all popular , local or regional media agencies and international agencies are associated to share their content world wide. With installation of Google News application in almost all android devices , the platform provides massive reach to a particular content piece.

Listing on Google news means , you can listing your website on Google News Platform and each new article published on your website is shown to more than 10 million devices in the country which potentially can bring more number of visits to your website .

How Google News Website Listing improves overall performance of a website ?

Google news has shifted the level of journalism , where algorithm of Google News works in accordance with other programs and applications of google to bring interesting and informative news to viewers . Google news assures that news that brings informative content and  useful information to people should be well circulated and crawlers there in Google News work organically as per search queries to show a particular content piece to the viewers.

Listing of website on Google News distributes the content of the website into different sections, also it features the top media companies in the World including the Wall Street journal or BBC News . This improves the chances for a user to get better search presence over the platform and more traffic visits shifting from top India and World news websites to the targeted URL .

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What is entire process to list your website to Google News Website Listing ?

It doesn’t take much to list your website to Google News as it is a simple process to follow . It is essential to have some pre-checks to do on your website before listing it on to Google News like have atleast 100 to 200 blogs or news articles pre published on your website . Secondly assure that all information is from the right source and the website has been listed on to Google Search Console .

To register website for Google News :

1. Go to the Google Publisher Center 
2. Enter the basic information about the website and about the intention to use Google News for your website . Assure that you use Google Analytics code where asked while filing this post .
3. Verify your website with Google News ,you can use Google Search console on the same email or can use Google Tag manager which might take time for verification .
4. To automatically add content to Google News , add your website RSS Feed URL . Check this tutorial to know how to find RSS Feed of a website ?.
5. Once you submit , it might take 24 to 48 hours for the team to reply back for the approval or problem in approval .

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Once the problem is solved , then you can reapply on any number of times on the platform .

Things to know before applying for Google News Website Listing 

For expansion of viewership on Google News , it is essential to build trust of your patrons on your content . Before publishing your content on Google News , be sure that you follow all ethical practises and procedures with healthy journalism to publish the content . Google news do look for keyword rich articles but it also look out for the xml content part of the blog to provide a ranking to the content for viewership .

Here are few tips that you should follow to get quick approval of Google News for your Website :

1. Never ever copy content from other websites as Google in normal events also don’t promote any plagiarized content . The data should be well structured and should consider all value points  before publishing.
2. Headlines should be build with keywords targeted particularly with the topic.
3. Google News entirely supports news articles and not evergreen topics , so create only news articles in present tense.
4. Continuity is a must , try to publish at least 3 to 4 articles a day for better reach of information .
5. Assure that you cover new topics and do not compete blogs which already have a domain authority established online .

What to do after Google News Approval on Website ?

As you have came so far , now if you have received approval on your blog for Google news then here are the few things that you need to keep up with to maintain continuity of your blog search results in Google and Google news :

1. Create a Google Sitemap (Install Google Publisher WordPress plugin in your website ).
2. Follow Google news guidelines and publish articles .
3. Try to structure your content and focus on user experience .
4. Submit your YouTube videos as reference or as articles to Google News.

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It might be struggling to get approval from Google News for your website , but once approved it will be highly rewarding for you. If you have any queries related to this post, comment down in the comment section below .