Content generation is an art and placing the right targeted information with the right targeted audience makes a website or a blog successful . Website owners generally focus on a particular niche to enhance their blog visits and place certain content strategies and keywords in their content for improvement in SEO . But those who lack knowledge about how content is developed or marketed online , don’t know about the importance of focusing a particular keyword for blog or website building . This reduces the traffic and effort of the search engine on the blog to display results organically .

This can be understood with an example , a person looking on for an online advertisement group might search for ”advertisement group near me” and mistakenly he lands on a website with a tag advertisement group . On viewing the information not including any targeted question or problem with related to such keyword would end up moving to some other result by the viewer. This bounces off the visitors from the website .

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So ,  how crucial is keyword research and placement of keywords in the content and what tools you can use to do keyword research online is what you will be able to know in this article .

Keyword Research for Blog hardly takes 2 to 3 Minutes 

The misconception that keyword research is time consuming or is difficult to do lacks a number of website creators to rank their content on web. Keyword research in short can be understood in a way that finding keywords related to your niche of website created . Keywords are used in content for effective ranking of the content and matching of the content with the searched results and queries asked on search engine .

Keyword research online can be done using some third party keyword research tools which other than providing online keywords on top ranking and searches also provide additional information about the  ‘ Cost per click ‘ , Volume of Searches, Related trends for keywords , Keyword cost for advertiser etc .

Keyword research with these third party tools can be done within few minutes where you can download or make a proper list of keywords for ranking of your blog with related keywords .

How keyword tools help in effective content structuring ?

Keywords tools are easier to use and can even be utilized for keyword competition and strategy making without making payment of a single penny . Keyword tools provide a detailed view of a particular keyword to focus for content writing and for finding the related keywords to be included in the website .

Use of keyword tools is easy and is much effective in building effective content for better SEO and ranking of the website . Keyword tools helps in searching for the most common keywords used and the related keywords with the related volume . With use of Keyword Tool –  Long tail keywords and Short tail keywords can be searched and placed in the content to provide a sequence and a competitive advantage to the content for better SEO performance .

How keyword research brings change in website ranking ?

Keywords are nothing but queries of the users searched online related to some topic or niche . The queries which are preferred the most or searched on web are considered to be the most competitive to rank . An advantage of doing a continuous keyword research excersize is that millions of queries is searched daily online , the first mover advantage for content presentation is given to those in search results who provide the most clear and detailed information related to a particular keyword .

Once a keyword with the least competition on web and the most searched queries is placed in the content , it can be a game changer for the website owner to popularize his content and services online . Also , keyword research and placement is a long process , sometimes it takes long for the website to rank with the keywords used . So , working continuously on related keywords enhances chances of the website to rank early than other websites on a particular keyword .

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What keyword research tools are being used online ?

Keyword Research tools are free to use . Online there are number of keyword research tools that you can explore to find keywords for your website . Some popular tools that you can use for effective keyword research online :

1. Ubersuggest
2. Google Keyword Planner
3. H-SuperTools
4. Semrush Keyword planner
5. Aherf Keyword Planner
6. Keywordtool.io
7. Keywords Everywhere Chrome Plugin

All these tools are available free of cost online . With all above tools you can search for both short tail and long tail keywords for your content structuring .

Keywords Competition for Advertisement of Website

Keyword research is not only an essential practice for content creators or blog writers but also for advertisement companies and businesses online . Keywords are searched for blog content , YouTube videos , Amazon product listing , Flipkart selling etc .

Keyword tools can be used to beat brands other competitive players to rank products or services on multiple platforms . Advertisement agencies use Keyword tools for finding competitive products and keywords for ranking their product on top e-commerce platforms .

If you own a blog , you can use these keyword tools to rank your content and bring more organic visits to your website . For paid keyword tools , is recommended to go for Ubersuggest Paid version as the tools offers much more than keywords – it provides related content , the average CPC on a keyword , the search volume and the competition level on such keywords .

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Hope now you are able to understand how you can do keyword research with free keyword research tools online . If you have something to ask , you can share it to us down in the comment section below .